About Us

Welcome to The Cashmere Choice, where premium knitwear and exceptional service come together. Based in the heart of London, we are a family-run boutique passionate about sharing our love for high-quality cashmere with you.

We take pride in offering a range of cashmere and knitwear clothing and accessories that combine classic elegance with unique charm. Each piece in our collection is carefully designed and curated to ensure it stands the test of time.

Our commitment to quality is at the core of everything we do. From luxurious cashmere sweaters to classic berets and hats, we handpick every item for its exceptional craftsmanship. Our spacious knitwear protection pouches are perfect for keeping your investments safe and pristine.

Quality is key to creating clothing that not only looks beautiful but also lasts. Whether you're after a cosy cashmere scarf or a thoughtful corporate gift, you can trust that our pieces will become cherished additions to your wardrobe or gifting collection.

We’re honoured to have been awarded Feefo's Platinum Customer Service Award 2024, reflecting our dedication to excellent service and customer satisfaction.

Thank you for choosing The Cashmere Choice. We’re excited to share our love for premium knitwear with you.

We are committed to sustainability 

We are proud to collaborate with talented manufacturers who are part of the Sustainable Fibre Alliance, a global organisation dedicated to promoting ethical and sustainable practices in cashmere production. Our commitment is to support efforts that help ensure animal welfare, preserve grasslands, and secure livelihoods for those involved in the industry.

Thank you for choosing The Cashmere Choice, where you can shop with the confidence that our commitment to sustainability and ethical practices is unwavering.

You can find out more about our commitment to sustainability here. 

We ship to customers internationally

If you have any questions, our The Cashmere Choice family is happy to help you. Email us at: info@cashmerechoice.com or call us on: +44 (0) 20 8150 3409